“At Lumine, the Rubik’s Cube isn’t just a playful symbol. It reflects our belief that even the most complex challenges can be solved with the right approach. Success takes curiosity, discipline, and a clear understanding of how things work.”
What Solving a Rubik’s Cube Teaches Us About Strategy
At first glance, a Rubik’s Cube can seem impossibly complex. With its vibrant colors and endless permutations, it appears chaotic—unsolvable even. But with each twist, patterns emerge, and a path forward takes shape. What once felt overwhelming becomes a problem with structure, logic, and ultimately, a solution.
At Lumine Group, we see business growth much the same way.
Scaling a company requires more than instinct. It takes clarity, structure, and a repeatable approach. That’s why we’ve developed the Lumine Group Playbook: a living framework designed to help our companies uncover opportunities, align teams, and grow with confidence. Built by operators for operators, the Playbook acts like a set of algorithms—not rigid instructions, but adaptable strategies that support sustainable success.
“At Lumine, the Rubik’s Cube isn’t just a playful symbol. It reflects our belief that even the most complex challenges can be solved with the right approach. Success takes curiosity, discipline, and a clear understanding of how things work.”
– David Nyland, CEO & Founder, Lumine Group
The Lumine Group Playbook is a foundation that brings structure to complexity and helps leaders turn ambition into action. It’s not a rigid rulebook, but a practical, experience-driven approach developed by operators across our global portfolio. Every element reflects real-world lessons; what works, what doesn’t, and how to apply best practices in different business contexts.
Rather than offering a one-size-fits-all model, the Playbook provides a clear lens for understanding your business and a set of tools to help it grow.
And like the Rubik’s Cube, it’s not just about solving what’s in front of you, it’s about understanding how things work beneath the surface, so you can move with clarity, regardless of how the pieces are arranged.
What would you see differently if you looked at your business through a new lens?
Here are five principles we’ve found essential, drawn from years of experience across communications and media software companies:
Structured Processes
Like solving a Rubik’s Cube with algorithms, business success often depends on proven, repeatable approaches. From marketing to R&D to operations, structured processes help companies run more efficiently and scale with confidence.
Consistent Practice
Solving a Rubik’s Cube requires practice and mastery of algorithms. Similarly, in business, consistently applying and refining processes leads to mastery and better outcomes over time. Continuously practicing and improving processes can lead to increased productivity, better decision-making, and ultimately, business success.
Problem-Solving Skills
A Rubik’s Cube is solved layer by layer, one step at a time. In business, breaking complexity into smaller, manageable parts enables smarter, more focused decision-making.
Efficiency and Consistency
Algorithms make cube-solving faster and more predictable. The right business frameworks do the same—helping teams reduce errors, align goals, and improve execution.
Adaptability
While algorithms provide a structured approach to solving the Rubik’s Cube, skilled solvers also need to adapt their strategies based on the cube’s current state.
Likewise, in business, understanding processes doesn’t mean being rigid but rather being adaptable to different situations and contexts. Businesses need to be agile and ready to adjust their processes in response to market changes, customer feedback, or internal challenges.
