IBC 2025: Shaping the Future of Media

Cloud and IP Workflows: Infrastructure for Agility

As AI reshapes workflows, infrastructure must keep pace. The shift toward cloud-native and IP-based production isn’t slowing down and at IBC, that evolution will be front and center.

Unique to IBC is the Technical Papers Programme, where sessions on peer-reviewed, original research will tackle real-world challenges spotlighting AI in postproduction, content creation and speech, advances in 5G, and explorations of 6G reinforcing that the future of content delivery depends on infrastructure that can flex and scale.

For growth-minded media companies, technology decisions aren’t just about cost, they’re about capability. Whether it’s modernizing infrastructure, adopting IP workflows, or rethinking operational models, the goal is the same: faster time to market, seamless collaboration, and greater resilience. While each organization is on its own path, investing in flexible, scalable systems is increasingly seen as a cornerstone of long-term competitiveness.

Examples from our ecosystem illustrate this in practice. Velocix leverages hybrid-cloud CDN and 5G edge-cloud deployments to scale elastically while reducing latency and costs. WideOrbit’s cloud-hosted ADO engine and modular WO 20 Max framework empower media companies with customizable monetization solutions. These implementations show how agility is now embedded into production and distribution infrastructure.

OTT and Streaming: Meeting Audiences Where They Are 

OTT and streaming services continue to reshape media consumption, delivering content anytime and anywhere. For media companies, this means prioritizing seamless delivery, flexible content licensing, and viewer engagement strategies that work across multiple devices and platforms.

Ad-supported streaming (FAST) is gaining momentum, providing budget-conscious viewers with alternatives to traditional subscription models. This shift is creating opportunities for companies to reach broader audiences while exploring new monetization strategies.

Wiztivi, part of Lumine’s media ecosystem, helps broadcasters and operators accelerate app development with its no-code Timeless platform. The solution enables rapid deployment of branded TV and streaming apps, giving teams control over UX, content discovery, and platform integration—supporting faster launches and consistent viewer experiences.

AI and Automation: Practical Impact 

It’s no surprise that AI continues to be a defining theme, as its an active part of today’s media workflows. AI is being used to help media companies work more efficiently and engage audiences in new ways. Over the past year, we have seen it streamline postproduction, enable more personalized content, and optimize delivery workflows, all while supporting creativity and maintaining high-quality standards.

For media companies, the conversation remains, where can AI create efficiencies, and how can automation drive that efficiency while unlocking new ways to create and distribute content. Recognizing these opportunities, companies within the Lumine ecosystem have begun integrating innovative approaches into their operations, offering practical examples for others navigating similar changes.

Vidispine’s AutoCut feature, integrated into MediaPortal and VidiEditor, allows media professionals to identify and edit the most relevant video segments with minimal manual effort, streamlining workflows while preserving editorial control. This year, Vidispine is also highlighting additional AI integrations capabilities like natural language search, speaker recognition, transcription, and automated moderation are reducing manual effort and making it easier to navigate large archives. These tools are helping teams work faster, smarter, and more efficiently across growing volumes of footage.