Key Takeaways from IBC Show '22
What’s next? Designing the future together
After nearly three years, the International Broadcasting Conference (IBC) returned to a live in-person show that attracted over 37,000 visitors from over 170 countries. The show took place in Amsterdam from September 9-12 and featured over 1,000 exhibitors.
The conference presented a world-class line-up of over 250 industry-recognized leaders speaking on upcoming trends revolving around the show theme ‘What’s next? Designing the future together.’ The agenda was packed with thought leadership presentations, panels, masterclasses and demos, bringing together leading technology brands to showcase and demonstrate how they are paving the path ahead for the future.
Three Lumine companies attended the show:
- Velocix showed their latest cloud-capable video application demos at their exhibit (photo of their booth to the side).
Jon Anderson, Product Manager at Velocix also spoke at the show discussing environmental sustainability and the cloud’s contribution to tackling climate change.
- Transmedia Dynamics displayed their powerful content solution Mediaflex-UMS and discussed future initiatives, and enhancements to current functionalities.
- Incognito Software Systems shared their secure remote device management platform, focused on delivering a connected home experience via remote-enabled convenience.
The conference was also attended by three members of the Lumine team who below, share some of the key trends they noticed at the show.
Elliot Yunger, VP Business Development | Rethinking Business Models
A major theme explored at IBC was the concept of how existing businesses are rethinking and refining their current business models. The conference featured several panels that laid out real-life examples and identified key elements that will shape the transformation of the industry.
Recent trends in the media space point toward the oversaturation of the streaming landscape. For growth within these conditions, companies need to consider new ways to increase their revenue. We will be watching closely.
Today, most users have multiple OTT subscriptions – for example, the average US user has four. Streamers like Netflix have already identified this change in trajectory with plans to monetize their platform via advertising options that can help maximize their revenue, providing a massive opportunity to capitalize for businesses in the Ad Tech space. We will see a shift in spending where companies will reduce content spending to put in more effort towards understanding how to keep a user, decrease churn and maximize a customer’s lifetime value.
Connor Ennis, Corporate Development Manager | Innovating with Immersive Technology
Over the last two years, the pandemic highlighted our reliance on technology. New trends in technology played a pivotal role in shaping the new normal. Companies that did not adapt to the new changes were left behind by others who took the opportunity to innovate.
The Innovation Stage showcased several real-life business implementations ranging from 5G and cloud-based projects along with exploring upcoming tech trends like Immersive Audio, Blockchain, and many more. Immersive technology took enter stage at the show. Immersive technologies like augmented and virtual realities open a world of possibilities for how we interact with the world. Some upcoming concepts include WebXR, a combination of AR and VR which can merge with other immersive technologies. The advancement of the internet to Web 3.0, has opened us up to concepts like the metaverse where digital and physical realities will merge seamlessly.
Darren Smith, Corporate Development Manager | Digital Transformation and Content Accessibility
A key focus at IBC was Digital Transformation where we see a constant adoption of cloud-native solutions with a shift away from hardware dependence.
With the growth of digital trends like blockchain, NFTs, and the Metaverse, businesses look towards investing through continued research and development in these upcoming trends.
Content accessibility within the media and entertainment sector was explored keeping in mind that consumer expectations have evolved. Content accessibility refers to how content can be made more accessible to people with disabilities which include, visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Content accessibility within common spaces in the physical and virtual world includes features like subtitles, speech-to-text, and transcripts. These accessibility features will no longer be a luxury but a norm with the transformation of AI and AR. Technology has bridged the gap to enable equal access to opportunities for people who would otherwise not have been able to access them.