How Lumine Builds Value Post-Acquisition
At Lumine Group, acquisitions are approached with a long-term view. Our focus is on building resilient businesses that continue to grow, with a focus on disciplined execution, strategic alignment, and developing strong leaders to drive lasting results across our portfolio.
Post-acquisition, we work closely with management teams to accelerate performance and establish a foundation for long-term success. We work with each team individually, recognizing that there isn’t a one-size-fits-all approach; every team operates independently and brings its own unique strengths and vision to the table. Nevertheless, here’s what that journey can typically look like.
Strengthening Through Structure and Connection
After joining Lumine, companies continue to operate independently, with leadership teams empowered to shape their future. What’s unlocked is a new level of support, from strategic guidance to operational tools that have all been designed to help teams align around shared goals and measurable outcomes. Early on, we introduce resources like key performance indicators (KPIs) and frameworks that enable focus, growth, and long-term success.
Teams are educated on how to best measure success, and how day-to-day decisions influence long-term growth. This creates a shared vocabulary and a culture of accountability, where every role is connected to the broader business objective.
But structure is only one part of the story. Joining Lumine also means gaining access to a network of peers and industry expertise. Opportunities for collaboration and technology exchange are explored organically.
This sense of connection, combined with access to proven practices, helps leaders move faster, make better decisions, and build stronger businesses all without compromising their independence.
“The role of a CEO can sometimes feel lonely. What Lumine offers is a network of peers who understand the challenges you’re facing, they are people who have navigated similar paths and are invested in your success.”
– Susie Hedrick, Group President
Reframing Growth with Demand Generation
Early in the post-acquisition phase, many teams take a step back to reassess how the business generates demand and creates long-term value. This often involves refining commercial strategies to better support the business and sustainable growth.
Lumine provides access to frameworks and examples that help clarify growth goals and align them with scalable models. These resources can be used to rethink how value is communicated, how pricing reflects customer outcomes, and how the business engages with its market. Before joining Lumine, Collab operated with a lean marketing team, head by Carlos Vasconcelos, a leader who has grown within Lumine since their acquisition. At the time, they had delivered strong results despite limited resources, an approach that he says shifted dramatically after acquisition.
Rather than relying on technical messaging or reactive sales tactics, teams are encouraged to adopt a more value-based, insight-led approach. This means educating buyers, shaping decision criteria, and building trust through relevant content. The result is a more strategic demand engine that provides value and supports long-term growth and improves conversion over time.
Support is available through resources in the Lumine Playbook and shared knowledge from across the portfolio, as well as events like the Lumine Sales Summit, designed to help sales teams strengthen both their technical and interpersonal skills. This summit encourages teams to refine their customer delivery approach while also fostering stronger internal alignment. All of this represents Lumine’s continued investment to its people.
“When Lumine acquired us, we started to feel the acceleration and it’s been incredible. Suddenly, we had access to shared knowledge and frameworks that helped us rethink how we were positioning ourselves and communicating value. It wasn’t just about marketing anymore—it was about aligning with the business, with growth, and with what made us unique.”
– Carlos Vasconcelos, Group Operations Chief Commercial & Marketing Officer
Support That Accelerates Progress
Lumine’s expertise in communications and media software allows us to offer more than intuition. We provide the precise algorithms and proven expertise necessary for companies to chart a clear path forward. We believe scaling a company is done best with clarity, structure, and a repeatable approach, which is why we developed the Lumine Group Playbook: a living framework shaped by deep operational experience, designed to help our companies uncover opportunities, align teams, and grow with confidence. Built by operators for operators, the Playbook acts like a set of adaptable strategies—they are the product of real expertise, supporting sustainable success.
Processes that might typically take weeks can be streamlined through Lumine’s infrastructure and experience. Leaders are encouraged to think creatively, backed by mentorship, training, and access to peers who have navigated similar challenges. As Kelvin Chaffer, CEO of Neural Technologies, observed:
“Lumine enables you to move faster and think bigger. You gain access to operational expertise that helps you act with confidence, whether you’re launching a new initiative or refining an existing process.”
– Kelvin Chaffer, CEO of Neural Technologies
From Kelvin Chaffer’s perspective, the value of Lumine’s support extends beyond operational expertise, fostering a collaborative environment for leaders. Kelvin mentors other CEOs within the Lumine ecosystem, facilitating meetings where executives can share experiences, tackle challenges, and learn from one another. This ongoing peer engagement helps leaders act with confidence, whether they’re launching a new initiative or refining an existing process, and contributes to a culture of continuous growth and innovation.
These conversations can lead to tangible outcomes. The result is a more capable, confident leadership team equipped with the tools and support to drive meaningful progress.
Scaling with Purpose and Innovation
As businesses begin to build momentum, many teams look to expand their reach and introduce new offerings. Lumine provides access to tools and benchmarks that help define market potential and identify where coverage can be scaled.
Innovation also plays a key role in long-term growth. Teams are encouraged to explore new product modules or services through a structured process that includes early customer input and formal business case development. These initiatives are designed to generate meaningful, sustained business growth.
Together, these efforts help businesses grow with intention, by expanding into the right markets and investing in offerings that align with customer needs and long-term value.
A Framework for Sustainable Success
Every acquisition marks a new chapter, but what follows is what defines long-term value. At Lumine Group, businesses gain access to tools, insights, and networks that help sharpen their focus and accelerate their progress. The first few years are especially important. They provide a window to reassess priorities, refine strategies, and invest in initiatives that create lasting impact.
Support is available, but not prescriptive. Leaders remain in control, with the freedom to shape their path and the resources to move with confidence. Whether it’s improving internal processes, expanding into new markets, or launching new offerings, the goal is the same: to build resilient businesses that continue to grow and deliver value over time.
